By Steve Pouliot 25 January 2012: Ford Racing unveiled the 2013 Ford Fusion that will represent Ford's entry in NASCAR as the series attempts to return brand identity to the circuit. "We wanted Fusion to be the car that helped return ‘stock car’ to NASCAR." stated Jamie Allison, director, Ford Racing. "I think fans, when they see the car, are just going to smile and cheer. It is going to reengage them with the sport and make the sport better because there is just something natural about seeing race cars that look like cars in their driveways."
"I would say that everybody was, as much as they wanted, apprehensive that individually they would get the identity but also be penalized from a competitive standpoint." Robin Pemberton, NASCAR vice president for competition said recently. "So the reassurance of that and working together on those types of ideas was a key. Once we really got the ball rolling and got on the other side of all the worries, that of having identity but not being able to perform, the manufacturers worked real hard off in their own directions to get all their brand identity in. They encouraged each other for the most part. It was difficult at times, but, for the most part, I think we all had a common goal and as we kept coming back to the table I think the common goals were realized and everybody benefited from the ideas that we needed to have cars on the race track that relate very closely to the things in the showroom."
"I absolutely think Ford has hit a home run." Pemberton added. "I think there will be a wow factor when we start to uncover these new cars and it starts with Fusion. The detail that has gone into them and the hard work from all of the engineers, including mainstream designers, that are involved in these programs, coupled with the level of commitment and level of effort that is put into them through all levels of management to make this happen is great. In my career I don’t think I have seen anything of this magnitude and it is hats off to everyone at Ford and the other manufacturers who have brought these cars to life on the race track."
Photo Credit: Ford Racing